Dr. Wan Yang


Title: Assistant Professor

Area of Interest: Hospitality Management

Phone: 941-359-4229

Curriculum Vitae: CV

Email: wanyang@sar.usf.edu

Office: A318

Dr. Wan Yang is an Assistant Professor in College of Hospitality and Technology Leadership at USF Sarasota-Manatee. She graduated from the Pennsylvania State University and joined USF in August 2012. Dr. Yang was born and raised in Beijing, China. She earned a Bachelor of Business Administration in Tourism Management from Fudan University, China in 2006. After graduating from college, Dr. Yang came to the United States and obtained a Master of Science in Hospitality and Tourism Management from the Isenberg School of Management, University of Massachusetts Amherst. Inspired by her mother who is a professor in China, Dr. Yang discovered her passion for research and teaching during the years in school. She, therefore, decided to pursue a doctoral degree in Hospitality Management at the Pennsylvania State University with a Minor degree in Recreation, Park, and Tourism Management.

Dr. Yang has worked in the hospitality industry for Holiday Inn Central Plaza, Beijing, and Revan Logistics Consulting Company, Shanghai. Her experience includes a variety of sectors in the hospitality industry such as hotel, meeting and event, and travel agency.

Dr. Yang has conducted and published several research projects throughout her doctoral studies. Her focal research areas are consumer behavior and luxury marketing, and her secondary area of expertise is in tourism and travel management. She has been published in the International Journal of Hospitality Management and has presented in several national and international conferences.


Yang, W. & Mattila, A.S. (2014). The Impact of Status Seeking on Consumers' Word-of-Mouth and Product Preference - A Comparison Between Luxury Hospitality Services and Luxury Goods. Journal of Hospitality and Tourism Research. doi: 10.1177/1096348013515920

Yang, W. & Mattila, A.S. (2014). Do Affluent Customers Care When Luxury Brands Go Mass? The Role of Product Type and Status Seeking on Luxury Brand Attitude. International Journal of Contemporary Hospitality Management, 26(4).

Yang, W., Mattila, A.S., & Hou, Y. (2013). The Effect of Regulatory Focus and Delay Type on Consumers’ Reactions to Delay. International Journal of Hospitality Management, 32, 113-120

Bogicevic, V., Yang, W., Bilgihan, A., & Bujisic, M. (2013). Airport Service Quality Drivers of Passenger Satisfaction. Tourism Review, 68(4), 3-18.

Yang, W. & Mattila, A.S. (2012). The Role of Tie Strength on Consumer Dissatisfaction Responses. International Journal of Hospitality Management, 31(2), 399-404.

Yang, W., Hanks, L., Smith, S.J., & Parsa, H.G. (forthcoming). FDA Ruling and Nutritionally Focused Menus - Part II: Consumer Effort versus Nutritional Accuracy in Restaurant Menus. Journal of Foodservice Business Research.

Malan, G., Cobanoglu, C., Waldo, R.D., & Yang, W. (forthcoming). Managing with Style: An Analysis of work Style of Hotel Managers. Journal of Human Resources in Hospitality and Tourism.

Yang, W., & Hanks, L. The Impact of Pre-consumption Mood and Causal Explanations on Customers’ Post-recovery Reactions. (under 2nd review). Journal of Hospitality and Tourism Research.

Yang, W., Zhang, L, & Mattila, A.S. Luxe For Less: How Do Consumers React To Luxury Hotel Price Promotions? The Moderating Role of Consumers' Need for Status. (under review). Cornell Hospitality Quarterly.

Mattila, A. & Yang, W. The Impact of Incidental and Integral Affect on Consumers’ Post-failure Fairness Perceptions. (under review). Service Science.