Dr. Katerina Berezina

USFSM researchers: Online rebukes may bring opportunity

Title: Assistant Professor

Area of Interest: Hospitality Information Systems

Phone: 941-359-4320

Curriculum Vitae: CV

Email: berezina@sar.usf.edu

Office: A319

Dr. Katerina Berezina is an Assistant Professor in the College of Hospitality and Tourism Leadership (CHTL) at the University of South Florida Sarasota-Manatee (USFSM). She received her PhD in Health and Human Performance with concentration in Recreation, Parks, and Tourism at the University of Florida in August 2014. Dr. Berezina also holds her undergraduate degree in Hospitality and Tourism from Penza State University, Russia, and a Master of Science degree in Hospitality Information Management from the University of Delaware. Her industry experience includes working in travel agencies and hotels in Russia and the United States.

Dr. Berezina’s research interests are in the areas of information technology in hospitality and tourism, electronic distribution, and revenue management. Her articles have been published in the International Journal of Contemporary Hospitality Management, the Journal of Hospitality and Tourism Technology, the Journal of Quality Assurance in Hospitality and other reputable hospitality and tourism journals. Dr. Berezina is also a coordinator of two university programs that integrate real-life hotel software into the hospitality curriculum: innRoad University Program and M3 Link University Program.

Dr. Berezina is an active member of professional and academic hospitality associations. Currently, she serves on the Board of the international Hospitality Information Technology Association (iHITA) as a Secretary, and as an Editorial Assistant for the Journal of Hospitality and Tourism Technology (JHTT). Dr. Berezina also assumes the responsibilities of the Chair of the Hospitality Financial and Technology Professionals (HFTP) Social Media Advisory Council.

Dr. Berezina is a recipient of two “best paper” awards: one from Western Decision Sciences Institute, the other is from iHITA, and a best presentation award from iHITA. Dr. Berezina is a Certified Hospitality Technology Professional (CHTP) commissioned by HFTP and American Hotel and Lodging Educational Institute (AH&LEI). She also holds a Certified Revenue Management Executive (CRME) certification commissioned by Hospitality Sales and Marketing Association International (HSMAI).

Research

Bilgihan, A., Berezina, K., Cobanoglu, C., & Okumus, F. (In press). The Information Technology (IT) Skills of Hospitality School Graduates as Perceived by Hospitality Professionals. Journal of Teaching in Travel and Tourism.

Cobanoglu, C. & Berezina, K. (2013). Pacific Rim Bangkok Hotel needs a new Property Management System. Journal of Hospitality & Tourism Cases, 2(1).

Cobanoglu, C., Bilgihan, A., Nusair, K. & Berezina, K. (2012). The impact of Wi-Fi service in restaurants on customers’ likelihood of return to a restaurant. Journal of Foodservice Business Research, 15 (3), p. 285-299.

Atadil, H. A., Berezina, K., Yilmaz, B. S., & Cobanoglu, C. (2012). An Analysis of the Usage of Facebook and Twitter as a Marketing Tool in Hotels. Dokuz Eylül University Journal of Faculty of Business, 11(2), p. 119-125.

Berezina, K., Cobanoglu, C., Miller, B.L., & Kwansa, F.A. (2012). The Impact of Information Security Breach on Hotel Guest Perception of Service Quality, Satisfaction, Revisit Intentions and Word-of-Mouth. International Journal of Contemporary Hospitality Management, 24(7), p. 991 – 1010.

Cobanoglu, C., Berezina, K., Kasavana, M., & Erdem, M. (2011). The Impact of Technology Amenities on Hotel Guest Overall Satisfaction. Journal of Quality Assurance in Hospitality and Tourism, 12(4), p. 272-288.

Blasik, S., Berezina, K., Jakotowicz, R., & DeMicco, F.J. (2011). Economic Indicator Research Using Thomson Reuters: Analyzing Hospitality Trends. Journal of Foodservice Business Research, 14(3), p. 226-240.

Cobanoglu, C., & Berezina, K. (2011). The Impact of the Use of Blogs on Students’ Assignment Engagement. The Journal of Hospitality, Leisure, Sport & Tourism Education, 10(1), p. 99-105.

Berezina, K., & Cobanoglu, C. (2010). A Financial Analysis of Payment Card Industry Compliance Journey of a Hotel: A Case Study. Journal of Hospitality Financial Management, 18(2), p. 1-23.

Berezina, K. (2010). Top Issues in PCI DSS Compliance in Hotels: An Exploratory Study. Journal of Hospitality and Tourism Technology, 1(3), p. 218-233.