UCM can produce video messaging for a variety of audiences. Here are a few tips to keep in mind as you think about your video request:
- Think about what you want. Determine the purpose of the video, as opposed to simply creating a video for the sake of doing so.
- Think about lead times. The longer and more elaborate the nature of the video you’re requesting, the more time our team will need for shooting, editing, production and approvals.
- Think about who needs to review the video prior to posting. The more approvals needed the more edits will likely be needed, which factors into production time and completion.
Here are examples of some of the most common video requests we receive:
- Storytelling promotions: These videos explain the role, function and goals of an organization or department. Typical length: 1-3 minutes.
- Event promotion: Used to promote upcoming events, often a mix of B-roll from past events with a fresh, brief interview. 30 seconds-1 minute.
- Event recap: Include highlights from the event and often interviews with participants and event organizers. 1-3 minutes.
- Narrative video: Scripted pieces requiring much more preparation and lead time, and extensive planning. 1-15 minutes.
- Social media videos: Short videos designed to convey one idea and elicit a specific action. 5-30 seconds.
- Feature video: Tells the story of a USFSM personality or event, but isn’t tied to a specific event or promotion. 30 seconds-5 minutes.
- Event B-roll: Footage from an event designed to be used for future videos.
- Live streaming/Facebook Live.
For select projects, the UCM video team uses Videvo stock footage from Videvo.net.