ProgramDescriptionCollege

Accounting

The objective of USFSM’s degree program in accountancy is to provide students with accounting and business knowledge that will serve as a basis for careers in industry, government, nonprofit organizations and public accountancy. COB

Finance

The Finance major at USF Sarasota-Manatee is designed to ensure that graduates are familiar with the tools of financial decision making and that they possess the skills to stay abreast of the developments in the field. Finance graduates will understand the functions and operations of financial markets and computer applications as well as know how to utilize financial information. Relying on an interdisciplinary approach, the Finance field draws on economic theory, accounting, information systems and the quantitative decision frameworks of statistics and mathematics. It offers applied and theoretical courses that enable graduates to solve problems regarding funds by organizations in all sectors. Course content is designed to provide majors with an appreciation of cooperative work skills in addition to enhancing their verbal and written communication skills. In addition, Finance graduates’ starting salaries are higher than most other business degrees. Since this degree is applicable to many fields, Finance majors have growth for career opportunities. COB

General Business Administration

The General Business major prepares students for positions in an interdisciplinary business world that values cross-functional abilities. Concentrations Accounting Finance Information Systems/Decision Sciences International Business Management and Organization Marketing Business... COB

Management & Organization

Management and Organization is a dynamic field that focuses on planning, organizing and leading in business, non-profit and governmental organizations. It is responsible for the triple bottom-line: financial profits, environmental good and social good. The curriculum in management covers all aspects of management including: human resources development, organizational behavior theory, leadership, organizational development, negotiation, social issues in management, and strategic planning. Graduates will apply the latest ideas and concepts in management to organizational issues. Analytical, communication and leadership skills are developed in both classroom and assignment activities throughout the curriculum. USFSM’s Management & Organization degree provides graduates with a set of skills to help create a work environment where employees can work efficiently and effectively. It trains students to strengthen the connection between business and society. COB

Marketing

Every business must have customers to succeed and marketing is the art and science of identifying, attracting, and serving the right customers for the brand and organization. USFSM’s Marketing curriculum will expose students to a broad array of important business management and decision areas including market analysis, opportunity identification, market segmentation and targeting, product development, pricing, promotion, distribution, and customer experience management, that will prepare students for the complex nature of the business world they will enter after graduation. The business world is constantly evolving as competition changes, technology changes, consumer needs and desires change and it is the skilled people in the business world who understand these issues who will succeed in the long run. USFSM’s Marketing program provides its students the opportunity to develop and hone their skills through courses, internships, and real world experience working on projects with local organizations. COB