Whether you are establishing a non-profit or you‘re working hard to expand one that’s already in place, it can be extremely helpful to have some extra guidance along the way. After all, helping others or raising awareness about a certain cause is your passion! But if your organization doesn’t have the right skills or knowledge to succeed, it may not be able to have a strong, positive impact on the world.
That’s why it’s essential that your organization continues to learn and stay up to date with the industry’s best practices. Read through the following list to learn about some of the fundamental topics you’ll need to know in order to build a successful non-profit organization.
The Nitty-Gritty: Asking for Funds
Let’s start with one of the basics. Although it is likely not your organization’s primary goal, fundraising is an integral part of running a non-profit, since it helps you achieve all the other goals you’ve set.
Many people struggle the most with this part of running a non-profit. Asking for funds can be challenging and awkward – some people simply don’t like asking for donations or financial assistance no matter what the cause is for. If this sounds like you or another individual in your organization, consider having them take the Fundraising for Non-Profit Organizations online class. The course covers everything from creating campaigns and raising money through marketing, to accessing grants and evaluating campaign performance.
Internal Management of Funds
After you receive funds from donations, campaigns, events or grants, you’ll need to have a strong understanding of how to manage your budget. The online class Budgeting a Non-Profit Organization can help you do just that.
This course discusses the functions of non-profit budgeting, the difference between organization-wide budgets and program-operating budgets, as well as how to create, monitor and analyze budgets for non-profits.
How to Be a Leader in a Non-Profit
If you are a founder or manager of a non-profit organization, this one’s for you: Leadership in a Non-Profit Organization.
Want to learn about leadership theories? Hoping to better understand various leadership styles and processes? Or do you need to know the skills for effective leadership? The Leadership in a Non-Profit Organization online class covers all of this and a whole lot more.
Expanding Your Organization: Board Members and Volunteers
What would the non-profit industry be like without its board members and volunteers? It would probably be much less influential and a lot harder to function.
With the Non-Profit Board and Volunteer Development online course, you can discover the fundamental steps you will need to build a non-profit board and a strong volunteer program. The class discusses the various models of growing a Board of Directors, approaches for non-profit board recruitment and reasons why people choose to volunteer.
If your organization is anything like most non-profits, chances are you want others in your community to know about the good things you’re doing to make the world a better place. So, how can you go about spreading the word?
This is where marketing becomes essential, because it can help you find more donors, volunteers and supporters – both locally and abroad. But what does marketing look like in a non-profit environment and how do ethics play a role in non-profit marketing? Do you need a marketing plan? How can you target your campaigns to potential supporters? Discover the answers with the Principles of Marketing for Non-Profit Organizations class.
One of the most important steps you can take as a non-profit is building a strong, consistent presence on social media. Not sure where to begin? Take the Social Media for Non-Profits course!
You’ll learn all about how to use social media in communications, marketing, public relations, fundraising and volunteering efforts. You will understand the pros and cons of using social media platforms like Facebook, LinkedIn, Twitter, YouTube, Pinterest and Instagram, and how you can integrate these into your social media planning. The class also reviews other key steps, such as measuring your effectiveness and the costs involved with social media.
Professional and Continuing Education Courses at USFSM
USF Sarasota-Manatee has a wide variety of professional and continuing education courses available for those hoping to build a successful non-profit organization. These classes can help individuals in nearly every type of non-profit, with lessons on topics such as marketing and fundraising. For more information, please explore our course listings online or contact Dr. Dina Ciotola at 941-359-4413 or firstname.lastname@example.org.