USFSM Now Offering Online Social Media Continuing Ed Course


The University of South Florida Sarasota-Manatee at North Port along with the City of North Port announces a seven-week (approximately 20 hour) Continuing Education course for anyone in a business or nonprofit organization looking to build their social media skills. This non-degree continuing education course earns two USF Sarasota-Manatee Continuing Education Units.

“Crush It: How to Dominate your Market Using Online Power Tools” will be offered online, with two optional face-to-face sessions. This includes a live, in-person introductory workshop at the USFSM North Port Instructional Site, located at 5920 Pan American Blvd. in North Port, Fla., on April 3 from 6:30 to 8:00 p.m., and a wrap-up session on May 15 from 6:30 to 8:00 p.m. The live sessions will be available for recorded review.

Components of the course include hands-on instruction in Web 2.0 marketing, social media basics, video marketing concepts and the rationale for online marketing via Google+, YouTube, Facebook, Linkedin, Pinterest, Twitter and blogs. There are five webinars with live Q&A sessions on Thursdays at 2:00 p.m.

Participants will learn how to create and integrate online social media platforms, the analytics to measure engagement, and gain awareness of technology advancements in social marketing.

The cost is $250 and a certificate of completion will be provided.

The instructor is Tamara “Tami” Patzer, an educator, advocate for social media and online marketing education, and owner of Total Audience Market Immersion, a digital marketing company in southwest Florida. Patzer has an MA in Mass Communications from USF and 14 years of teaching experience at the university and adult education level.

Participants may register here. For more information, call 941-426-7330.