USF Sarasota-Manatee and Sanborn Film & Television Institute Announces MBA Program with Concentration in Film and TV Production

USF Sarasota-Manatee (USFSM) and the newly formed Sanborn Film and Television Institute have announced a new joint venture involving film, television and business. The MBA program with the concentration in film and TV production will give film and television professionals much needed business expertise.

“The announcement between this campus (USFSM) and Sanborn Studios is a commitment to the community to continue to help develop the economic base of the region,” said Dr. Robert Anderson, Dean of the College of Business at USF Sarasota-Manatee. It is a partnership between the USFSM College of Arts & Sciences, USFSM College of Business and Sanborn Film and Television Institute.

It will focus on the knowledge and skill sets needed to successfully develop, market, and finance film and television productions. The College of Business will provide the business skill sets through its MBA program, the College of Arts & Sciences will provide the film concentration, and Sanborn Film and Television Institute will provide the studio based practicums covering the essentials of film production.

“I am pleased to announce that to my knowledge, the MBA program on this campus will be the first program in the country to offer a practicum-based concentration in the ‘business of film’” Anderson added.

The program will be designed to bring together the film industry and its technical expertise with business and finance knowledge. It will be a real-world education with hands-on experience.  “Students will be involved in learning all aspects of the film industry,” said Ken Sanborn, Chief Executive Officer of the Sanborn Film and Television Institute. “It is wonderful to have the technical knowledge, but you also need to have the business foundation to succeed in the film and TV business. You can teach students the technical aspects, such as camera work, editing, etc., but they need to understand the business side of filmmaking, such as financing, negotiating contracts, distribution, etc.”

This state, national and international program is set to begin in August 2011.

“This new concentration will make this campus very distinctive and give the local film industry the recognition it richly deserves,” said Anderson.