“Good marketing makes the company look smart. Great marketing makes the customer feel smart.” - Joe Chernov

Is the Marketing Program Right for You?

Do you like working with others or persuading people? Are you creative, analytical or great at communication? Are you looking for a clear path to management? If so, the Marketing program at USFSM may be the right degree path for you.

Every business must have customers to succeed and marketing is the art and science of identifying, attracting and serving the right customers for the brand and organization. USFSM’s Marketing curriculum will expose students to a broad array of important business management and decision areas including market analysis, opportunity identification, market segmentation and targeting, product development, pricing, promotion, distribution and customer experience management.

Future Careers