Dr. Noel Noël USFSM
Dr. Noel Noël USFSM
Dr. Noel Mark Noël has served with full faculty status of the University of Wisconsin-Eau Claire, University of Kentucky – Lexington, Marquette University in Milwaukee, Wisconsin, Loyola University of Chicago, Indiana University Northwest, and currently resides at the University of South Florida – all are AASCB accredited. He previously worked several years as an economist/lobbyist for Philip’s Inc. (Gloeilampenfabrieken N.V.) Eindhoven, The Netherlands, where he conducted seminars, public relations, and lobbying for the Bureau of External Economic Relations relating Philips’ position to various European government agencies and organizations.
He received his Doctorate of Business Administration (DBA) from the University of Kentucky – Lexington and later joined the business faculty. Dr. Noël served five years as principal and owner of BrandMetrics Inc. – a sales/marketing consulting and marketing research based company in Chicago, Illinois. His client successes included DDBO, Needham Advertising, Hershey, Leaf Confectionery, NutraSweet, Sanford Writing Instruments, LaSalle Bank, and AMOCO. He has been an owner/investor of several other small businesses.
His research interests are focused primarily on the measurement of quality, product design, benchmarking quality improvement programs, and consumer price perceptions. He has published numerous articles, proceedings, and presented papers at professional conferences.
He currently teaches a variety of undergraduate Marketing and MBA courses. Dr. Noël is a 2001 graduate of the Greater Sarasota Chamber of Commerce’s Leadership Sarasota County program and actively serves on a number of Chamber councils. In 2009, he initiated authored and won a $277,250 grant for regional job creation with the collaboration of the Sarasota, Venice and other regional Chambers of Commerce as the prior Director of the GSSC’s Regional Business Resource Center.
Currencies and Cultures: The Impact of Culture on Economic Policies and the Foundations of Money. Cambridge Scholars Publishing. Sole author. (255 pages A5, Hardcover) Expected publication in April 2019. Summary: The book traces simple trade and barter to the evolutionary advancement of capitalism in Western Civilization. ‘Cui Bono?’ or ‘to whose profit or advantage?’ The foundations of capitalism retold by following the money.
"A Typology of Students based on Academic Entitlement." Journal of Education for Business 92, no. 2 (2017): Pages 96-102. Luckett, Michael, Philip J. Trocchia, Noel Mark Noël, and Dan Marlin. http://www.tandfonline.com/doi/abs/10.1080/08832323.2017.1281214
“A Predictive Psychometric Model to Identify Personality and Gender Differences of College Majors”. The International Journal of Management Review Vol 14, Issue 3, November 2016 Pages 240-247 Noel Mark Noël (lead author) Phil Trocchia, and Michael Luckett Refereed (pedagogical) http://www.sciencedirect.com/science/article/pii/S1472811716300349
“The Impact of a Business Education on Fiscal Conservatism” Journal of Education for Business (May 2015) Vol 90, Issue 6 Pages 306-313 Noël Mark Noël (lead author) Phil Trocchia, and Michael Luckett Refereed (pedagogical) http://www.tandfonline.com/doi/abs/10.1080/08832323.2015.1046359
“The Benefits, Satisfaction and Perceived Value of Small Business Membership in a Chamber of Commerce” International Journal of Nonprofit & Voluntary Sector Marketing. (February 2014) Vol. 19 Issue 1 pgs. 27-39.Noel Mark Noël and Michael Luckett Refereed. Discipline-Based http://onlinelibrary.wiley.com/doi/10.1002/nvsm.1485/full
“A Benchmark Process for Measuring Consumer Perceptions of Total Quality” Noel Mark Noël(Sole Author) International Journal of Marketing Research Vol.56 No. 2 (2014) pgs. 149-166. Refereed. Discipline Based
“Student Reviews: www.RateMyProfessor.com Dr. Noel rating 4.3 / 5.0 with 95 student comments: http://www.ratemyprofessors.com/ShowRatings.jsp?tid=386614
Basic Marketing ALQ Student Assessments (based on exit questionnaire) Averages per class: Spring 92% -83% -83% : Summer 90% : Fall 88% -88%- 89%
USF Student Evaluations: posted on Canvas per class: average 4.4 / 5.0 scale (2019)